Bigger. Better. Together.
Helping you do more business is our business.
What’s new with OptBlue?
Updated pricing and policy changes mean you can be more competitive than ever.
New Emerging Market Industry pricing announced in April 2018. View the details and the MCCs.
New pricing and policy changes to Government, Education and Hospital industries.
Eligibility expansion to 273 more franchise brands.View the full list.
Updated disputes policies are leading to fewer Chargebacks and disputes. Get the details.
Start signing more Merchants now.
Get free sales tools and Merchant insights.
Because if you want a leg up on the competition, we’ve got your back.
Nearly two-thirds of Millennials (18-34 years old) purchase products with a smart phone1. Find out what else they’re up to with this free whitepaper.
Get Millennial Value Insights today!
This whitepaper proves Millennials’ value to Merchants—these young Card Members can mean big business, thanks to increasing income levels and savvy spending habits.
Why it pays to sign more merchants.
On average, the annual spend of an American Express® Card Member is 3.1X that of non-Card Members3
On average, the transaction size of an American Express Card Member is 1.8X that of non-Card Members4
Based on that higher purchase price, American Express Card acceptance could generate more revenue per purchase transaction compared to other general purpose cards.
Incentives can help you earn more
You could earn money when you enable merchants on OptBlue® with the Enablement Incentive Program.
This program provides tiered incentives to qualifying ISOs* for enabling non-accepting merchants to OptBlue. Email firstname.lastname@example.org to speak with a representative about how you could earn more money.Learn More
*Qualified ISOs must work in the US and operate under OptBlue participating Merchant Service Providers. Eligibility criteria and other requirements apply.
See what Agents have to say.
Dharma Merchant Services
Great Barrington, MA
San Francisco, CA
If you have any questions about OptBlue, contact your processor for more information.
1. Millennials are defined as individuals born between 1981-2000, www.emarketer.com. Source: eMarketer, Inc., “US Millennial Shoppers 2017: How a Digitally Native Generation is Changing Retail.” January 2017 (Bronto Software and Ipsos, “The Influence of Multi-Device Ownership on Ecommerce,” April 21, 2016). www.emarketer.com
2. Based on American Express and independent third party data relating to merchants that were set up by OptBlue service providers to accept American Express Cards before 10/1/2015, and comparing the total credit card charge volume of merchants who starting submitting American Express transactions on or before Q4 of 2016 to those who had no American Express charge volume in Q4 2016.
3. Nilson Report #1,103, February 2018. Spend per card derived from U.S. year-end purchase volume divided by year-end cards in force (CIF), not from individual consumer-level data. CIF represents the number of cards issued and outstanding with cardholders. Average Non–American Express spend per card includes Visa, MasterCard and Discover credit and charge card volume and CIF and excludes debit volume and CIF.
4. Nilson Report #1,103, February 2018. Transaction Size derived from U.S. year-end purchase volume divided by year-end purchase transactions, not from individual consumer-level data. Average Non-American Express transaction size includes Visa, MasterCard and Discover credit and charge cards and excludes debit volume and transactions.